Radical, value-driven companies are unlikely to displace Google, Apple and Facebook – but may give them a run for their soul
A new breed of internet startup is taking on the big guns of the tech world. Seeking to capitalise on consumer disillusionment with the established order in the wake of headlines about tax-dodging, personal data profiteering and poor factory conditions, these startups represent the radical face of the internet.
Unusually for a tech company, however, it is not technological innovation that gives them their unique selling point. Rather it is the promise to do social and environmental good.
“They started with decent values – Google and Apple,” says Christian Kroll, founder of Ecosia, an eco-conscious search engine based in Berlin. “They wanted to build something that improves the world. But as soon as you become a public company, shareholders exert influence.”
Continue reading at Guardian Sustainable Business.