Developers of new digital apps designed to track and promote happiness hope to prove the haters wrong, but is the argument convincing?
What is the cost of happiness? It’s free, the saying goes. How much is it worth? That’s an entirely different question. To the startups behind a series of new phone and tablet apps designed to make you smile, happiness is big business.
Nataly Kogan, founder and chief happiness officer of Happier Inc, which launched a phone app in February encouraging users to reflect upon and share pleasant everyday moments, believes her business – which has already generated more than 1m happy shares – could one day be worth $1bn.
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